Training
Everything you need to get the most from your PRSTO Lead Generation System.
Optimize Your LinkedIn Profile
Understanding Your Dashboard
Why is my LinkedIn profile important?
• Your LinkedIn profile is often the first place a prospect goes after receiving or accepting your connection request.
• A strong profile builds credibility and gives prospects confidence that you're someone worth speaking with.
• Your profile should clearly explain who you help, what you do, and why someone should consider a conversation with you.
• Even the best outreach campaign will struggle if your profile doesn't support the message you're sending.
What should my headline and About section say?
• Your headline should quickly communicate who you help and the value you provide. Avoid relying on your job title alone.
• Your About section should explain who you work with, the problems you solve, and the outcomes you help clients achieve.
• Write in a conversational tone. Your profile should sound like you're talking to a prospect, not writing a résumé.
• Keep your messaging consistent with the outreach campaign you're running so prospects experience a clear and credible story.
What should my profile photo and banner look like?
• Use a recent, professional-looking headshot where your face is clearly visible and you're dressed appropriately for your industry.
• Your banner should reinforce your expertise and give prospects another reason to engage with you. Think of it as a billboard for your business.
• Canva is a great place to start if you're designing your own banner. You can also use ChatGPT or Claude to help generate ideas and designs.
• Don't expect to get it perfect on the first try. It often takes 20 to 30 minutes of refining your prompts and making adjustments before you're happy with the final result.
Should I post content on LinkedIn?
• Yes. Posting consistently helps build credibility and keeps you visible to your network.
• You don't need to post every day. One or two quality posts each week is enough for most professionals.
• Share your experience, insights, lessons learned, client success stories, and industry observations. Focus on providing value rather than making a sales pitch.
• Remember, prospects often review your profile before replying. Recent, relevant content helps demonstrate that you're active and knowledgeable in your field.
Should I accept every LinkedIn connection request?
• No. Focus on building a network that's relevant to your business and professional goals.
• It's generally a good idea to accept connection requests from prospects, clients, referral partners, and others who could add value to your network.
• Be cautious about accepting connections that appear to be spam, fake profiles, or unrelated to your industry or interests.
• A strong, relevant network improves your LinkedIn experience and can create additional opportunities over time.
How can I tell if my LinkedIn profile is hurting my results?
• If you're receiving very few connection acceptances or prospects aren't responding, your profile may be part of the problem.
• Ask yourself whether your profile clearly explains who you help, what you do, and why someone should talk with you.
• Review your headline, About section, profile photo, banner, and recent activity. Small improvements can have a meaningful impact on your results.
• If you've made updates and still aren't getting the results you expect, visit the Additional Services page and schedule a GAP Session.
What do the dashboard metrics mean?
• Your dashboard shows the overall health of your LinkedIn campaign.
• Each metric represents a different stage of the outreach process, from connection requests to conversations and booked meetings.
• Don't judge your campaign based on one day's activity. Look for trends over several weeks.
• The metrics work together. One number by itself rarely tells the whole story.
• The goal isn't to maximize every metric. The goal is to generate qualified conversations and booked meetings.
Which metrics matter the most?
• The three most important metrics are connection acceptance rate, reply rate, and meetings booked.
• A healthy acceptance rate tells you your targeting and connection request are working.
• A healthy reply rate tells you your messaging is creating conversations.
• Meetings booked are the ultimate measure of success. Everything else is simply a step toward that goal.
• Don't get distracted by metrics that don't directly contribute to conversations and booked meetings.
Why don't we focus on email opens or open rate?
• Opens can be misleading and don't indicate genuine interest.
• Many email systems automatically generate opens, even when the recipient hasn't read your message.
• A high open rate doesn't guarantee replies, meetings, or new business.
• Instead, focus on reply rates and booked meetings. Those metrics provide a much clearer picture of campaign performance.
• Think of opens as an informational metric, not a success metric.
When should I be concerned about my campaign results?
• Don't worry about day-to-day fluctuations. Every campaign has good days and slow days.
• Evaluate your results over at least two to four weeks before drawing conclusions.
• If your acceptance rate is consistently low, you're receiving very few replies, or conversations have stalled for an extended period, it's time to investigate why.
• If you believe there's a technical issue or something isn't working correctly, visit the Support page and submit a support request.
• If you're looking for strategic guidance, campaign optimization, or a deeper review of your results, visit the Additional Services page and schedule a GAP Session.
What is a healthy connection acceptance rate and reply rate?
• There isn't a single "good" acceptance rate or reply rate that applies to every campaign.
• Results vary based on your industry, target audience, LinkedIn profile, messaging, and the competitiveness of your market.
• Some audiences are naturally more responsive than others. That doesn't necessarily mean your campaign isn't working.
• Rather than comparing your results to someone else's, focus on improving your own performance over time.
• If you feel your campaign is underperforming and would like strategic guidance, visit the Additional Services page and schedule a GAP Session.
How long does it take to see results?
• Every campaign is different, so there's no exact timeline.
• Many clients begin receiving connection acceptances within the first few days and conversations shortly thereafter, but meaningful results should be evaluated over several weeks.
• Factors such as your industry, target audience, LinkedIn profile, messaging, and offer all influence performance.
• Focus on consistent progress over time rather than day-to-day activity.
Using the Platform
Why didn't my campaign start immediately?
Campaigns don't always begin sending immediately after you launch them. Your outreach is scheduled based on your account's working hours, campaign queue, and sending limits to help maintain healthy LinkedIn and email activity. It's normal for the first actions to take some time before they begin. If your campaign still hasn't started after one business day, check that your account is connected and active. If everything appears correct and nothing has been sent, please submit a support request.
Why did my campaign stop after someone replied?
Once a prospect replies, their automated sequence stops automatically. This prevents additional connection requests, follow-up messages, or emails from being sent after a conversation has started. From that point forward, you should continue the conversation manually. Other prospects in the campaign are not affected and will continue moving through their own sequences as scheduled.
What do my account statuses mean?
Your account status lets you know if your LinkedIn or email account is ready to send outreach.
Connected: Your account is connected and ready to send.
Warming Up: Your account is gradually increasing activity to build a healthy sending reputation.
Paused: Outreach has been paused and no new actions will be sent until resumed.
Sync Required: Your account needs to be reconnected before campaigns can continue.
Error: The platform was unable to communicate with your account. Try reconnecting it. If the problem continues, contact support.
Your account should show Connected before launching a campaign.
Why aren't my statistics updating?
Campaign statistics are not updated in real time. Depending on the activity being tracked, it may take some time before new connections, replies, opens, clicks, or other metrics appear on your dashboard. If your campaign is actively running, allow time for the data to refresh before assuming there is a problem. If your statistics have not changed after one business day, please contact support.
What is warm-up, and why is it important?
Warm-up is the process of gradually increasing your LinkedIn and email activity so your accounts develop a healthy sending reputation. Starting with high volumes too quickly can reduce deliverability and increase the risk of account restrictions. During the warm-up period, activity is intentionally limited and gradually increased over time. For the best results, avoid making frequent changes to your sending limits while your accounts are warming up.
Why didn't a prospect receive the next message in my sequence?
There are several reasons why a prospect may not receive the next step in your sequence. The most common are:
The prospect replied, which automatically stops the sequence.
The next step is waiting for its scheduled delay.
The campaign has been paused.
The prospect no longer meets the requirements for the next step.
Your account has reached its daily sending limits.
You can review the prospect's activity to see which step was completed last and whether another action is scheduled. If something doesn't look right, contact support.
What should I do if something doesn't look right?
If something doesn't look right, first refresh the page and verify that your LinkedIn and email accounts are connected and your campaign is active. Some actions and statistics can take time to appear. If the issue persists after one business day, submit a support request with the campaign name, a description of the issue, and screenshots if possible. This helps our team diagnose and resolve the problem more quickly.
Can I edit a campaign after it has started?
Yes. You can update most campaign settings after a campaign has been launched. Depending on the change, updates may only affect future actions and not messages that have already been sent or are already scheduled. After making changes, review your campaign to confirm the updates are correct before allowing it to continue sending.
How do I know my accounts are connected?
Before launching a campaign, verify that your LinkedIn and email accounts show as connected and active. A properly connected account is ready to send outreach and track activity. If an account requires attention, reconnect it before starting your campaign. Launching a campaign with a disconnected account may prevent messages or emails from being sent.
Why don't I see new LinkedIn replies immediately?
Prsto does not display new LinkedIn replies in real time. New conversations are synchronized approximately every 20 minutes to help maintain the health and safety of your LinkedIn account. If you know someone has replied, give the platform a little time to synchronize before assuming there's a problem. If replies still aren't appearing after an hour, please contact support.
Can I use my LinkedIn account while PRSTO is running?
Yes. You can continue using LinkedIn as you normally would, including posting, commenting, replying to messages, and browsing your feed. We recommend limiting your manual connection requests to no more than five per day while Prsto is running your automated campaigns. This helps maintain healthy account activity and avoids unnecessary spikes in outreach.
How do I get the fastest support?
To help us resolve your issue as quickly as possible, include the name of your campaign, a brief description of the problem, and one or more screenshots when submitting a support request. The more information you provide upfront, the faster we can identify the cause and get you back up and running.