Replies

Framework

Give a brief overview.

Focus on outcomes, not features.

End with a question.

Example

Happy to. We work with businesses looking to improve their hiring process and attract better candidates. Is that something you're currently focused on?

Framework

Send the information they requested.

Tell them what they'll find.

Give them time to review it.

Follow up the next business day if they don't respond.

Example

Absolutely. Here's our website. It gives you a good overview of what we do and who we help. Take a look, and I'd love to hear your thoughts.

Follow-up (Next Business Day)

Had a chance to take a look? I'd be interested in what stood out to you or what questions came to mind.

Why did you reach out to me?

Framework

• Explain why you reached out.

• Reference something specific about the prospect, their company, or their industry.

• End with a question that helps determine whether there's a fit.

Example

Great question. I noticed your company specializes in industrial automation, and I thought it made sense to introduce myself. Can I ask how you're currently approaching predictive maintenance?

How much does it cost?

Framework

• Answer the question directly.

• Keep it brief.

• Invite them to schedule a call.

Example

Our services start at $______. Let's schedule a quick call so I can learn more about your business and determine whether we have a solution that fits your needs.

What makes you different?

Framework

• Share one or two key differentiators.

• Keep your response concise.

• Invite them to schedule a call.

Example

Great question. One thing that sets us apart is that we customize our solution to fit each client's goals rather than taking a one-size-fits-all approach. Let's schedule a quick call so I can learn more about your business and see if we have a solution that's right for you.

Framework

• Give a brief overview.

• Keep it to two or three sentences.

• Ask for a meeting.

Example

It's actually a pretty straightforward process. We start by learning about your business, your goals, and your current approach. From there, we develop a solution that's tailored to your needs. Are you open to a quick call so I can learn more about your business and show you how it works?

Framework

• Briefly describe the types of clients you serve.

• Keep it conversational.

• Ask for a meeting.

Example

We typically work with manufacturers that are looking to improve productivity and reduce downtime. Are you open to a quick call so I can learn more about your business and your goals?

Framework

• Be honest.

• Keep your answer brief.

• Continue the conversation.

Example

I was researching companies in your industry, and your company caught my attention. How are you currently approaching [business challenge]?

Framework

• Explain why you reached out.

• Reference something specific about their company, industry, or role.

• Continue the conversation.

Example

Based on what I saw on your LinkedIn profile and your company's focus, I thought it made sense to reach out. Honestly, I don't know if we're an exact fit. How are you currently approaching [business challenge]?

Framework

• Acknowledge their response.

• Decide whether to end the conversation or continue it.

• If appropriate, uncover whether there's an opportunity.

Example #1

I appreciate you letting me know. Thanks for taking the time to reply, and I wish you continued success.

Example #2

I appreciate you sharing that. Is there anything you'd change about your current provider if you could?

Framework

• Acknowledge their response.

• Learn about their current process.

• Determine whether there's an opportunity.

Example

That's great. What part of the process do you handle internally?

Framework

• Respect their response.

• Determine whether it's timing or lack of interest.

• Leave the door open if appropriate.

Example

I understand. Is it a timing issue, or have you decided to stay with your current approach?

Framework

• Respect their response.

• Ask when it would make sense to reconnect.

• Follow up when they requested.

Example

No problem at all. When would you like me to reach back out?

Framework

• Send the information they requested.

• Give them time to review it.

• Follow up the next business day and ask for a meeting.

Example

Absolutely. I'll send over our website along with a few examples that will give you a better idea of how we work.

Follow-up (Next Business Day)

Did you have a chance to take a look? If it makes sense, are you open to a quick call so I can learn more about your business and answer any questions?

Framework

• Answer honestly.

• Learn more about their business.

• If appropriate, ask for a meeting.

Example

It certainly could. Tell me a little about your business and the types of clients you serve. If it sounds like we might be a fit, are you open to a quick call?

FrameworK

• Give a brief overview.

• Avoid getting into too much detail.

• Suggest the next step.

Example

Absolutely. Every client is a little different, but our process starts by learning about your business, your goals, and your current approach. From there, we develop a plan that's tailored to your needs. Can we schedule a call in the next couple of days so I can walk you through it?

Framework

• Set realistic expectations.

• Keep your response brief.

• Explain the first step.

• Ask for their availability.

Example

The first step is simply a quick conversation. We'll learn about each other's business, and if it makes sense, we'll talk about the next steps. What's your best availability?

Framework

• Agree to their request.

• Confirm their email address.

• Ask what they'd like to receive.

Example

Happy to. What's the best email address to use, and what would you like me to send you?

I'm interested.

Framework

• Acknowledge their interest.

• Stop selling.

• Schedule the meeting.

Example

That's great. Let's set up a call. What's your best availability over the next few days?

Framework

• Thank them for letting you know.

• Ask who the appropriate person is.

• Continue the conversation with the right contact.

Example

Thanks for letting me know. Who would you recommend I reach out to?